“I have so many interests and they don’t all fit under a single brand. Do you recommend multiple websites so each one has a clear value pitch?”
The pain of the polymath is real. When you’re starting out, keep all your interests under one personal website. Maybe you want to write about Web3, the future of education, and Himalayan Yoga, and you’re thinking, “these definitely don’t belong together.” You might have the urge to set up a Substack for each area of interest. Easy lift, right?
Not so fast. It can be a hassle to manage multiple writing projects, and they’re more likely to fizzle out. It’s okay if you don’t know your specific niche or Personal Monopoly before you start writing. In fact, it’s normal.
The most important thing is to start putting words on the page. A clear Personal Monopoly isn’t that important in the early days. A handful of people have a clear identity from day one. But for most of us, Personal Monopolies are social and emergent. In other words, they only come to us when we share our writing with others, and after we’ve written dozens (and dozens) of essays. Through writing, the patterns emerge.
Think of your Personal Monopoly like an hourglass. When you start, follow your curiosity and explore a wide range of ideas. Then, once you find a theme that resonates with the Internet, double-down and narrow your focus. After you’ve built an audience with loyal fans, you’ll have the freedom to expand into new territory again.
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